Introducing Teeth Whitening Fairies with Founder Aisling Burke
The Origin & Purpose
Aisling Burke founded Teeth Whitening Fairies in 2016 with a simple belief: everyone deserves to feel confident about their smile without it being financially out of reach.
From the beginning, Aisling wanted to create an experience that combined beautiful results, affordability and exceptional customer care. A particular focus of the brand has been making the teeth-whitening experience as comfortable and accessible as possible, including an emphasis on non-sensitive whitening options.
What began as an ambitious Irish beauty business has grown significantly over the past decade. In 2026, Teeth Whitening Fairies celebrates 10 years in business, having welcomed more than 35,000 clients, grown to a team of 15, and expanded to 10 locations across Ireland and the United States, including Los Angeles.
What Makes Teeth Whitening Fairies Different
Our philosophy has always been that premium service doesn’t have to mean an inaccessible price.
We focus on delivering excellent results alongside a friendly, welcoming and highly personalised client experience. Our team places particular importance on consultations, staff training, hygiene, appropriate treatment protocols and ensuring clients understand the service they are receiving.
As we’ve grown, maintaining consistency across the Teeth Whitening Fairies brand has remained extremely important. Our approach combines experience, carefully developed methods, quality products and a genuine commitment to looking after every client who walks through our doors.
Our services have also evolved beyond traditional teeth whitening as we continue to explore innovative and affordable ways to help clients achieve a smile they feel confident about.
Ten Years of Growth & Impact
Reaching more than 35,000 clients is something we’re incredibly proud of, but the individual client experience remains at the heart of the company.
Growing from an Irish business into an international brand with a presence in Los Angeles represents an exciting new chapter for Teeth Whitening Fairies. Our goal is to take the values that built our reputation in Ireland — affordability, innovation, customer care and a commitment to high standards — into new markets.
Safety in Beauty Awards 2026
Being nominated for the Safety in Beauty Awards 2026 is particularly meaningful to Aisling.
As Teeth Whitening Fairies celebrates its tenth anniversary, the nomination represents a recognition not only of the growth of the business, but of the vision, determination and standards that have guided it from the beginning.
For Aisling and the entire team, it is an opportunity to celebrate how far Teeth Whitening Fairies has come while remaining focused on the next chapter of its journey.
For more information, or to book a consultation, visit teethwhiteningfairies.ie.
